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One of the safest methods of link building is to build natural one-way links.

This method is based solely on great content and resources. Search Engines look at the “intent” of links to your website, and by focussing on this method, your site will meet the SE requirements without a doubt.  However, it is also considered to be the slowest method.  Initially, when your site is new, you might want to consider launching it by submitting  it to niche web directories. Begin submitting to a few highly trusted directories, but try not have more than 10% of your overall links originating from them. Additionally, don’t ignore industry-specific directories that may be paid or unpaid. These directories usually send highly qualified traffic and can be a real bargain. Directories will get your site many natural one-way links, at a natural speed of growth. This combination of speed and type is quite beneficial. Specifically look for directory sites that would benefit from offering users your content.

Linkbaiting refers to content, images, videos, or anything on your site that is created with the intention of increasing links to it. This method is not easy, and involves a bit of creativity. But it can be worth every effort.It is probably the cheapest and most effective way of getting links, based on the cost of the “bait” you use. It  has no negative effects from the search engines, at least not for the moment, since all links generated look natural. When coupled with social bookmarking, the networks associated with these links will add even more value to them.

Potentially, paying for links or paid links can have great short-term search benefits. Essentially, these links mainly benefit sites that have tons of pages with content, and have been well established online for years. Additionally, these sites also have tons of natural links to them, because they had been well established online for years. These links are not recommended for new sites. Invest some extra time and search for sites that are highly on topic with yours, and in complementary niches. Age is another very important factor in the evaluation of these links. In the latest google slap event, sites that engaged in heavy link buying practices lost their positions and were dropped past the top 30 in the listings.

The effect of “bad links” on your website should also be of concern.  Outbound links play a big role in the way search engines define your “neighborhood”. Bad neighborhoods will affect your search engine rankings, for example, things like FFA (Free For All) link pages, links farms, etc, fall in this category. Note that this has nothing to do with your web pages going into the supplemental index. Rather, it is the volume of bad links that is the problem, Especially if the large volume of links forms a pattern which is totally unrelated to your site.

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