Unless you live in a cave or in the jungle, you would have heard a lot about the Internet and how it is revolutionizing the way computer users communicate – and how businesses market their products and services.

Millions of people use the Internet daily, including the addictive past time, surfing the ‘net. Web surfing, or Internet researching, is predicted to double in the next few years as more and more shoppers turn to the Internet for bargains and other services.

Many large businesses use the Internet to generate new revenue streams and similarly, small businesses are utilizing the Internet to communicate with customers and expand their reach globally, especially for products and services that are not available in traditional department stores.

Many savvy smaller businesses are turning to niche stores to promote their unique products and services to cater for the hobbyists and general enthusiasts. Combined with flexible hours and low set up costs, Internet marketing is becoming increasingly popular as a means of making money online.

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